CONVERSATIONAL COMMERCE CASE STUDY
Karguru
Karguru, a rapidly growing online automotive marketplace in Latin America, is redefining the car buying and selling experience. By streamlining the process, Karguru empowers private sellers to effortlessly list their vehicles while providing buyers with unparalleled access to competitive offers from trusted dealers.
CHALLENGE
Simplifying Seller-Dealer Interactions.
SOLUTION
A Robust, Multilingual AI Workforce Integrated into WhatsApp
Qurrent deployed a specialized AI workforce operating entirely within WhatsApp. The solution handles the end-to-end car selling journey by engaging sellers conversationally in English or Portuguese to gather personal details, car specifications, and price expectations. It processes diverse inputs including text messages, vehicle photos, and voice descriptions.
The AI workforce then autonomously contacts relevant dealers, shares vehicle details, gathers offers, and conducts multi-round negotiations to secure the best price. Finally, it presents final offers clearly to sellers, manages the acceptance process, facilitates booking dealership appointments when required, and ensures prompt, consistent communication with both sellers and dealers throughout the process, all managed by the Qurrent OS.
RESULTS
Seamless Automation, Reduced On-hand Inventory and Enhanced User Experience.
The successful deployment of the Qurrent AI workforce provided Karguru with a powerful engine for scalable growth. By automating complex, multi-lingual interactions and negotiations within WhatsApp, the solution dramatically reduced operational friction, enabling Karguru to expand its reach and connect significantly more sellers and dealers while providing unparalleled white-glove experience.
This automation drives better outcomes for all stakeholders: Sellers benefit from an effortless experience leading to faster, competitive offers; dealers gain access to a larger pool of qualified inventory through an efficient channel; and Karguru reinforces its market position by facilitating faster, more efficient transactions across its ecosystem.
CUSTOMER TESTIMONIAL
Qurrent’s AI solution significantly streamlined our operations, empowering our team to handle increased transaction volumes AND deliver exceptional experience for everyone effortlessly. By enabling intelligent and reliable AI workforces to connect private sellers and dealerships, the entire process became faster, smoother, and highly scalable—essential for our rapid growth.
Matías Fernandez Barrio
CEO, Karguru

Karguru is a leading online automotive marketplace operating in Latin America, connecting private car sellers with dealerships. Karguru aims to elevate the car buying and selling experience through technology, making the process transparent, efficient, and user-friendly across the region.